
UMT360
Complex value and how to show it

We developed a language of cards to display and reference products across UMT360's site. With a handful of different product types that are often interconnected, it was important that we present each offering as a tangible thing with ease of visual comparison & association.

Components like carousels & accordions were designed for a dynamic browsing experience. Conservative use of auto-scroll behavior allowed us to enhance this feeling with unintrusive motion.

We created a large interactive element to bring business logic to life. UMT360's product catalogue relies on the concept of business agility, and this component allows customers to explore where they may be lacking in interoperability.

Contrary to competitors' rigid brand guidelines, UMT360 was open to employing whimsical illustrations while keeping professionalism & authority intact.
